Redesign PIROUZ

Art & Design Competition
THINKUP Editions

Attention all wildlife enthusiasts and conservationists! Pirouz, the last surviving Asiatic cheetah cub, has tragically passed away. We are heartbroken, but we are also determined to honor Pirouz’s memory by taking action to protect the remaining wild animals and their habitats. We are launching a campaign in Pirouz’s name to raise awareness about the importance of conservation efforts and to encourage people to take action. Join us in this mission to protect and preserve the world’s biodiversity on land and in the oceans, and let’s work together to ensure that future generations can enjoy the beauty and wonder of our natural world.

Pirouz, a cheetah cub born in Iran, had become a source of national pride. He was the only surviving cub out of three live births, the first of this subspecies to reproduce in captivity – a measure needed in an effort to prevent the extinction of the Asiatic cheetah. However, he suffered from health problems since birth and had to be transferred to a veterinary hospital. Unfortunately, he died on February 28, 2023 at the age of ten months due to kidney failure. At the time of his death, only a dozen Asiatic cheetahs remained in Iran – and the world.

Pirouz has reached great popularity in Iran and worldwide since he was born. Especially he was mentioned in the Grammy Award winning song “Baraye” by Shervin Hadjipour causing a widespread public attention.

The death of Pirouz is a major setback for efforts to save the critically endangered Asiatic cheetah. The species is now only found in Iran and is threatened by habitat loss, hunting, and other human activities. Iran has been working to protect the cheetahs through various programs and initiatives, but their population continues to decline. Pirouz’s survival was a source of hope for conservationists and the Iranian people, who saw him as a symbol of the country’s rich biodiversity. However, his death highlights the urgent need for more effective measures to protect the remaining members of the species and prevent further habitat decline. The loss of Pirouz is also a reminder of the devastating impact of human activities on wildlife and their habitats. As the world’s fastest land animal, cheetahs require vast areas of open savannah to hunt and thrive, but these habitats are increasingly disappearing due to human encroachment and development.

The death of Pirouz should serve as a wake-up call for all of us to take action to protect the world’s endangered species and their habitats. It is up to us to ensure that future generations can continue to marvel at the beauty and wonder of the natural world. Together, we can make a difference and prevent biodiversity loss. Let us take action and support conservation efforts to protect our planet’s rich biodiversity. We invite everyone to join us in this important campaign and help us make a positive impact on the world. Let’s make Pirouz’s legacy one of hope and action for the future of our planet.

Here is a summary of the further information:

  • Submission (Extended) deadline: May 10th, 2023
  • Submission email address:
  • Jury decision: June 21st, 2023
  • Delivery deadline: July 15th, 2023
  • Exhibition date: August – September 2023
  • For more information and updates, please visit us at

Design made by Jamal Rahmati

Art & Design Awards


  • THINKUP Editions Competition Winner + Certificate
  • THINKUP Editions Competition for Painting + Certificate
  • THINKUP Editions Competition for Cartoon + Certificate
  • THINKUP Editions Competition for Graphic design + Certificate
  • THINKUP Editions Competition for Illustration + Certificate
  • THINKUP Editions Competition for Digital Art + Certificate
  • THINKUP Editions Competition for Photography + Certificate
  • THINKUP Editions Competition for Video Art/Motion design/Animation + Certificate
  • THINKUP Editions Competition for Short story & Poems + Certificate


General Information

  1. Artists can now apply for the 1st edition of the THINKUP Editions Art & Design Competition (at the bottom of this page.)
  2. The exhibition will take place in 2023.
  3. All exhibited work has to be approved by the THINKUP Editions Art & Design committee.
  4. Approved artists are invited to attend the exhibition inauguration with guests but there is no actual requirement for artists to be personally present during the exhibition.
  5. An artist can apply with one or more artworks but each artwork will be judged individually.
  6. Accepted artistic disciplines include works on canvas, works on board, works on paper, applied arts such as collage/mixed media, illustration, design, photography, digital art, video art, short stories and poems.
  7. Artists can apply from any stage of their careers and from any nation.

Copyright & Social Media Permission

  1. The purpose of THINKUP Editions is to promote art. Therefore, permission for the posting of artworks on social media and for press publication is automatically granted by an artist when an artwork is submitted.
  2. To promote the exhibition, we will choose and publish the images of works on our social media platforms.
  3. The published artworks on our social media during the selection process are not automatically approved for the exhibition.
  4. Artists that are subsequently approved for the 1st edition of our competition also agree for their work to be published in our printed catalogue for the 2023 edition of the THINKUP Editions Art & Design Competition.


  1. For artworks that are for sale, our professional and experienced sales staff will help set prices and provide information to prospective buyers.
  2. The exhibited artworks do not need to be for sale. For artists who prefer not to sell their works, we will exhibit the artwork as “not for sale”.
  3. THINKUP Editions, curators and Jury members will not retain commission on sales during any exhibition. We will charge a small fee, the sum of the cost of payment processing, logistics (i.e., delivery and/or installation of an artwork to our location), and organisational assistance. 
  4. We will use any monies collected from the sales of artwork to support young artists, especially young female artists in Iran, to expand their education. Specifically, we will donate the proceeds to our non-profit partner organization THINKUP Connectivity e.V.. The donations will be used in cooperation with non-profit creative workshops in Iran to educate young artists and empower women for economic self-determination. In addition, we intend to use a part of the donations, in cooperation with local artists, to field a series of creative workshops for children in impoverished districts in Iran, to give the children a chance to develop their creative skills.

Printed & Online Catalogue

  1. The approved artworks will appear in a hard copy/physical publication.
  2. The artist and their artworks will be published on THINKUP Editions’ websites indefinitely.
  3. A copy of the hard copy catalogues can be purchased by participating artists online through our websites. Artists receive a 20% discount and free shipping.  

Application Fee

  1. There is no application fee for the THINKUP Editions Art & Design Competitoin. 
  2. For the administrative part of our work, we ask for a donation, which covers: printed posters | printed brochures | admin | graphic designer | professional photographer | printing and framing (for the artists who opt for that).
  3. Once an artwork is accepted for exhibition there are no other fees for artists.

Curatorial Study

  1. All artworks are hung and curated by the competition team.
  2. All artworks on canvas, panel or paper from European countries must be gallery stretched or appropriately framed/mounted and ready to hang with string, hooks or other hanging fixtures.
  3. If you send your artwork from abroad, we will ask you for a small donation for framing the artworks. 

Artwork Transport

  1. Send us only the approved artworks to the designated address. We will send the designated shipping address in due course.
  2. Send us canvases/works on paper rolled so that they can be stretched/framed locally (charges for stretching and framing apply for this option), to reduce the transport costs. 
  3. All transport and related costs are the responsibility of the artist.

How to Apply

  1. Submissions can be made personally by artists or on behalf of artists.
  2. Supply an Artist Statement.
  3. Supply an image list with the artist’s name, title, media, size and date.
  4. Supply a current Curriculum Vitae or Resume with a photo of the artist.
  5. Applicants will receive an email with instructions (a Submission Certificate) on how to send artwork images and details. 
  6. To apply, simply email us 3 images of your work (3 different works), including Title_ Size_ Medium_ Price and a short bio, no more than 150 words, to the following email adresse: 
  7. We have a lot of enquiries from artists from emerging countries to exhibit with us but sometimes shipping the work to Dortmund in time might be a bit difficult. That’s why we’ve come up with an alternative! If you are one of the accepted artists and you find it hard to ship your work to us, you can send us photos of your work and we can print and frame it for you at no additional cost. 

Judgment and eligible media

  • The eligible media are as follows but not limited to: 

paintings | graphic design | photography |  cartoon| prints | illustrations | digital art | art video | animated & motion design | short story | poems | etc. 

  • All submitted artworks will be judged on relevancy and Judgement Criteria as follows: 
  • Relevance to the theme
  • Originality 
  • Artistic composition
  • Creativity
  • Message conveyed by the work
  • Effectiveness in communicating the intended message


Dates 2023
Open call 3rd of March 2023
Deadline 10th of May 2023
Jury decision 21st of June 2023
Delivery 15th of April 2023
Exhibition date Will be announced | Between August – September 2023
Inauguration Will be announced
Open to the Public Will be announced | Free Entry

The exhibition is open to the public with free admission, no booking required

A summary of the further information

  • Submission deadline: May 10th, 2023
  • Submission email address:
  • Jury decision: June 21st, 2023
  • Delivery deadline: July 15th, 2023
  • Exhibition date: August – September, 2023 
  • For more information and updates, please visit us at

Specifications for the poster and illustrations

Please send your poster and the first version of your artwork strictly with the following specifications

    1. File type: JPEG
    2. Size I: The A1 size print measures 59.4 x 84.1cm (23.39 x 33.11 inches)
    3. Size II: The A3 size print measures 29.7 x 42.0cm (11.69 x 16.53 inches)
    4. Resolution: 300 DPIs
    5. Format: CMYK
    6. In addition, please also send a PDF version of your work / poster.

Submission form

Please be sure to fill out and include the submission form with your artwork. This will ensure that we have all the necessary information to properly review and consider your submission. You can find the submission form under the following link Redesign Pirouz_Art & Design Competition_submission form.

Thank you for your cooperation and we look forward to reviewing your artwork!